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Zenobia Weigel

STORYTELLER. STRATEGIST. PR PRO.

Strategic Public Relations Manager with 5+ years of experience leading integrated PR, content, and event marketing initiatives across B2B and consumer industries.

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"I'm a PR professional who believes every brand has a story worth telling—and I'm here to help tell it. From trade show floors to press release launches, I thrive on turning complex messages into compelling narratives."

Zenobia Weigel

About

Strategic Public Relations Manager with 5+ years of experience leading integrated PR, content, and event marketing initiatives across B2B and consumer industries. Skilled at translating complex technical concepts into clear, audience-driven messaging that supports business objectives. Experienced in media relations, B2B email marketing, social media strategy, and trade show execution, with a strong focus on measurable results and brand credibility.

5+ Years in PR
100+ Press Releases
B2B & Consumer Industry Experience
50+ Trade Shows

Experience

Narrative & Communications Strategy Consultant

Freelance | Consulting · Indianapolis, IN
January 2026 – Present

Provide strategic communications, public relations, and content support for mission-driven organizations, B2B companies, and creative teams navigating growth, transition, or increased visibility.

  • Develop messaging frameworks, brand narratives, and PR strategies that align organizational values with audience expectations.
  • Advise on media positioning, thought leadership, and external communications, with a focus on clarity, credibility, and ethical storytelling.
  • Create and edit high-impact written materials including press releases, web copy, executive messaging, social content, and campaign assets.
  • Support go-to-market communications for technical and complex offerings, translating specialized information into compelling, accessible language.
  • Collaborate cross-functionally with leadership, marketing, sales, and creative teams to ensure consistent voice and strategic alignment.
  • Provide strategic guidance during organizational change, reputation management moments, and growth phases.
  • Engage in ongoing professional development across communications strategy, fundraising communications, ethics in media, and emerging digital tools.

Public Relations Manager

The Hendey Group & THG Automation · Indianapolis, IN
July 2021 – January 2026

Lead integrated public relations and communications initiatives to increase brand visibility and media engagement across B2B and industrial automation audiences, securing coverage in local and industry publications.

  • Write and distribute press releases, media pitches, and thought leadership content to support product launches, company initiatives, and executive visibility.
  • Plan and manage trade shows and industry events end to end, including logistical planning, vendor coordination, and sales collateral development, driving new customer inquiries and product demo requests.
  • Develop strategic messaging that translates complex, technical subject matter into clear, audience-appropriate communications supporting business and sales objectives
  • Used Google Analytics, Meta, and LinkedIn Insights to track performance, report on KPIs, and inform campaign optimization.

Customer Care Coordinator

La Beauté Spa du Jour · Indianapolis, IN
September 2020 – April 2021

Promoted memberships and events, managed scheduling and social media, and led the transition from paper to digital records to improve client experience, retention, and staff efficiency.

Assistant Marketing Coordinator

Studio 2000 Salon & Spa · Indianapolis, IN
September 2010 – August 2020

Supported salon marketing, social media, email newsletters, and in-salon promotions, helping grow online engagement by 15–20% and strengthen product sales and client loyalty.

Public Relations Intern

The Campus Citizen
August 2019 – December 2019

Managed social media and on-campus outreach, doubling Twitter impressions and increasing advertising revenue by ~15% while contributing weekly feature stories for the Culture section.

Education

Bachelor of Arts (B.A.) in Public Relations

Indiana University–Purdue University Indianapolis (IUPUI) · Indianapolis, IN
2015 – 2019

Skills

Communications & Public Relations

  • Strategic communications planning
  • Media relations & press outreach
  • Press releases & media kits
  • Thought leadership
  • Crisis communications
  • Executive and internal communications

Content & Messaging

  • Messaging development
  • Copywriting & editing
  • Content strategy
  • Social media management (LinkedIn, Instagram, Facebook, TikTok, X)

Events & Integrated Campaigns

  • Trade show and experiential marketing
  • Logistical planning and vendor coordination
  • Campaign execution and product launches
  • Sales enablement materials

Analytics & Platforms

  • HubSpot
  • Google Analytics
  • LinkedIn and Meta Insights

Let's Connect

I'm always interested in hearing about new opportunities, collaborations, and conversations about PR and communications.